A previous post noted some cancer statistics that were mentioned on a cancer research news segment that aired all week on the news. Network evening news anchors Charles Gibson, Katie Couric and Brian Williams made quite an announcement during live appearances today on ABC's "Good Morning America," CBS's "The Early Show," and NBC's "TODAY show."
Stand Up To Cancer, a new initiative to raise philanthropic dollars for accelerating ground-breaking research, launches today through an unprecedented collaboration uniting the major television networks, entertainment industry executives, celebrities and prominent leaders in cancer research and patient advocacy. ABC, CBS and NBC will donate one hour of simultaneous commercial-free primetime for a nationally televised fundraising event to air on September 5, 2008 (8 pm EDT and PDT), aimed at rallying the public around the goal of ending cancer's reign as a leading cause of death.
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