Friday, November 9, 2007

My iTunes Pre-Order Experience

So, here is something ironic. I work in "New Media," so one would quickly assume that I am a digital consumer....but I am also a graphic design snob. I have a degree and have worked within the field at a design company in London and also work closely with graphic/web designers. Therefore, I am still in love with the physical product. I like laying across my bed with the new CD, listen and read the lyrics and dive into the world of the artist. This packaging is the calling card of creative juices that went into the album. But I am also transitioning into the world of digital. I get lazy and just want it to download directly to my iPod and go on with my day. I don't have time to really sit with music anymore, if it's not work related. It's either got to be in my car or at the gym...there's no focusing involved.

There are very few artists that I consider myself to be a hardcore fan of. And honestly, only one that I sign up for an email update from. (other than for work.) When I got the email blast that if I pre-ordered Tori Amos' new album from iTunes, I would get the chance to order tickets before the on-sale date. No doubt, I was going for it. So, I sucked it up and downloaded the album. I've listened to it, but haven't fully sat with it. Am I slacking off as a fan? or is it because I don't have my usual lyric pages to follow? I did print out the digital booklet, but soon after misplaced it. And after all 22 pages drank up all the ink in my printer, I'm not going that route again.

I had lost all hope when I FINALLY got the email THREE MONTHS later than they promised about my concert opportunity. I had grown a small hatred towards iTunes and almost bitter towards Tori (which would never be her fault. She has no control.) All is good in the end, because I did get the email in August and on Monday I will be sitting 10 rows, center, back from the stage. The day is finally coming and I am so excited. I just feel I need to do my homework now and listen up alot.

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